The internet has a way of making the uncommon common. So while you can only fully trust professional web developers and designers to create a high-quality website, it’s not impossible for amateurs to create a fully functioning one. And with the rise of online industries, knowing the basics of how a website is planned, designed, and implemented is suddenly important.
Web design can be intimidating, especially if you have no prior experience with it. However, all of the people working on the website; be it the marketers, programmers, designers, etc., have one united goal, and that is to drive traffic to the website and increase the conversion rate of a website. In web design, that translates into creating an interface that’s appealing and easy to use.
Luckily, you don’t need to understand technical terms in order to understand how web design works. Here are the most important things even non-designers should be acquainted with.
1. It should be in line with your goals.
You need to know what your goals are in order to judge whether a web design is good enough or not. Do you want to get more clicks? Is your aim to increase the number of shares and likes on social media? Do you wish to drive more traffic to your site?
Keeping your design in mind, see to it that the colours, layout, typeface, space, and other elements are in line with your goals. Make sure that visitors know what the function of all important features of your site are. For example, if your goal is to convince people to subscribe to your newsletter, make sure that they can see the register link right away.
2. There should be white space.
You’ve probably seen white space on all websites you’ve visited. Navigating around a site with small text size and tight spacing makes a person uncomfortable. White space is added to the website design in order to make the design clean and help create space between the different elements found on a page. If used properly, it also forces a visitor to focus on what you want him to focus on.
3. Keep things simple.
The human brain can be easily distracted. When you try to cram images and content in one page, it can become overwhelming. In fact, a study conducted by Google in 2012 confirms that visually complex sites are usually rated less. That’s why the best designs are focused, clean and simple. Avoid making people think. Highlight the most important information and position the most important buttons in a way that can be easily seen.
4. Aim for consistency.
Visual consistency increases a site’s usability. When it’s more usable, it can drive more traffic and attract more conversions. Moreover, consistency makes access easier. Achieving this between design elements can help you highlight important parts of the site and evoke the desired action. For example, a logo design Melbourne would work well with a page that uses Australian-English. Your font, colour scheme, etc. should match the theme, too.
You don’t need to be a highly qualified website designer to build a simple, yet effective website. All you need to do is follow the four simple tips set out above.