As a small business, you likely know how important and effective social media and online marketing can be for your business reputation and success. While these are essential, it is also great to think of other ways to promote your business online. One of the best ways to do this is to enhance campaigns, posts and promotions with a viral video. Here are so tips about how to create a viral video marketing strategy for your small business.
First you will want to determine who your viral audience is. Who are your trying to reach? Consider the demographics as well as where these individuals spend most of their time online. Some people check email primarily, others search the web and look at your website, while others prefer to utilize social media sites like Twitter, Facebook and more.
Think about the style of your video. Often the best videos are short, concise and to the point. Many people won’t watch videos that are long and drawn out since you will lose their interest and attention. Keep the video informative, light hearted and straightforward. Including humor can also help entice viewers and catch their attention.
Make sure that your video is a call to action or information depending on your purpose. Some business post videos to teach views how to do something or give information. Others may use a video to promote a deal or ask people to get involved or join a cause. You will need to design your video for your small business’ particular needs.
Produce videos regularly and consistently. It is smart to provide different videos throughout the year. You can share them at certain times such as a holiday or back to school. Make sure your timing is purposeful and relevant so that they will have more of an effect.
Next you will need to get your video online. If you can use several resources such as Youtube or Vimeo. Once this is uploaded, you can then post that link on all of your social media sites such as Facebook, Twitter, Instagram or Pinterest so that it is easily available to your audience and so that they can simply share the link with other people in their social circles.
Finally, be sure to get feedback from members of your audience before posting to see how effective your video is and what they response typically will be from viewers. This will ensure that your video is as successful as possible. Make sure that these pre-viewers are able to understand your intention and message of the video clearly.
As a small business videos can be a great way to gain positive attention, get clients to act, and improve your reputation in the community. Be sure to keep videos short when you create a viral video, create the video on your own or with a company like Evolve Media Production, make several relevant videos, make sure your video is shareable, and use focus groups for feedback in order to get the best results.